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Marketing at Qu

Refresh Your Brand (Now!) with Lidija Davidson of Sift, Cipher & Bloom

On this episode of Restaurants Reinvented, Jen chats with Lidija Davidson, a passionate restaurateur, marketer, and innovator. They discuss the most important and powerful components of brand refreshes – from concise messaging, purpose and positioning to personas, culture, training, and helping employees embody your brand’s mission and vision. 

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Dickey’s CEO on Spicy Performance, New Menu Items, and Female Leadership

Now celebrating their 80th anniversary, Laura and Jen dish on all things restaurants reinvented: from new menu items and virtual brands to new partnerships and marketing strategies PLUS bonus content on perspectives about female leadership in a very traditional industry. You won’t want to miss Laura’s advice and both ladies’ book recommendations!

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Finding the Sweet Spot Between Marketing & Operations

Kicking off Season 2 of Restaurants Reinvented, in honor of International Women’s Month, Jen talks to Heather Leed Neary, former President at Auntie Anne’s and now at KBP Investments overseeing Taco Bell franchisees. Hear how she’s making the transition from Franchisor to Franchisee and all the great advice she has for marketers as a former CMO. (PS – Lobbies are open!)

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INTRODUCING

The Smart, Connected Kitchen