Deepening Guest Connections Together
Qu is excited to announce our newest certified integration partner, Thanx, a leading guest engagement platform for differentiated, on-brand loyalty focused on access, exclusivity, and personalization.
With our shared passion for driving deeper, more relevant guest experiences, integrations with partners like Thanx are integral to bringing Loyalty 3.0 to fruition.
The Qu+Thanx partnership is rooted in a desire for restaurants to establish personalized relationships with guests beyond discount-dependency. Qu and Thanx see the value in using rich guest data and smart digital capabilities to foster deeper, more meaningful engagement.
One of the core problems Qu is tackling is the lack of connectivity between guest data and brands being able to effectively leverage that data. Many restaurants struggle with fragmented and incomplete guest information spread across different systems. As a leading provider of cloud-native, API-first technology solutions for the restaurant industry, Qu makes it simple to connect data flows to integration partners like Thanx.
Thanx also eschews a modern platform approach designed for interoperability and data portability—a system centered around capturing and activating guest data. Uniquely, Thanx captures data through frictionless guest interactions and differentiated loyalty programs, the result of which is leading data capture rates.
We’re grateful to be working side by side with Thanx as both companies share core values around responsibility and dedication to the quick serve and fast casual restaurant industry.
Specifics of the Integration
The Qu+Thanx integration allows for loyalty rewards redemption directly on Qu’s POS and Kiosk. Specific features available to restaurant teams via this integration include:
- Look up and view guest data in real-time: First and last name, phone, email, points balance, and available rewards.
- Select and apply an available reward to the check: The reward is automatically removed from the guest’s account in Thanx.
- Remove a guest from the check if staff enter the wrong phone number or email address.
- Reopen a check if an item needs to be refunded. If appropriate, applied rewards can be refunded and added back to the guest’s account.
- Members accrue loyalty benefits simply by paying with a registered credit card, no check-in at the register required.
Benefits of the integration:
- Easy for restaurants: Restaurant operators can manage rewards entirely in Thanx via the self-service, easy to use reward manager.
- Simple for guests: Guests can redeem in-store rewards without an app, simply by providing the email address or phone number associated with their loyalty account.
- Turnkey: Qu and Thanx guests seeking to turn on the integration can do so with just a few steps.
- Frictionless experience, more visits: Guests have a seamless experience for interacting with the loyalty program driving engagement, frequency and satisfaction.
- Superior data capture: Merchants benefit from higher revenue capture rates (% of revenue attributed to loyalty) as more loyalty members engage with the program.
The Problem with Loyalty Today
Traditional loyalty programs today are often viewed as broken. They’re expensive, static, and lack innovation. The industry knows that a fundamental shift is needed in how we pursue loyalty – through a data and technology lens. And this has been an ongoing battle.
The core issue lies in the lack of data and the ability to leverage it effectively. To earn genuine guest loyalty, brands need modern, API-friendly platforms that enable hyper-customized experiences.
“Qu’s Unified Commerce Platform supports guests on the take, make, and serve journey. A critical component of the 'take journey' is loyalty, which we're enhancing through collaborations with industry-leading partners like Thanx."
- Brian Crum, VP of Product, Qu
Pioneers Pushing the Industry Forward
Partners like Thanx are on this mission with us, pushing the envelope in loyalty innovation. We’re committed to providing a solid technology foundation that empowers restaurants to understand, engage, and retain their guests.
By integrating with industry leaders like Thanx, we aim to create a seamless, data-driven ecosystem that enhances the entire guest experience across in-store and digital ordering channels. This approach allows brands to personalize interactions, retain and win guests on first-party channels, while making loyalty programs more dynamic and responsive to evolving guest needs.
The loyalty shift is fueled not just by technical platforms, APIs, and data, but a reinvented mindset around identifying opportunities for truly guest-centric engagement. And, from that, a comprehensive view of each individual’s interests, preferences, behaviors, and intents emerges personal relevance—the new essential ingredient in earning true loyalty.
Dive Deeper
Tune in to Restaurants Reinvented as Qu’s CMO, Jenifer Kern, and Thanx CEO and Co-Founder, Zachary Goldstein, dish on all things data-driven loyalty – from measuring capture rates and CLTV to effective discount rates, secret menus, and automated cart abandonment campaigns.
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